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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
50 events for GumGum
Open GumGumGumGum's Mindset Agent launches with The Trade Desk as first partner
GumGum launched Mindset Agent, an AI tool turning campaign briefs into audience segments that brands and agencies can activate, with The Trade Desk the first DSP to support it.
GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The […]
Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology
GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, […]
FranceThe GumGum Platform™ Achieves Global SOC 2 Compliance
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings — GumGum Contextual, GumGum Attention, and […]
The GumGum Platform™ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™, GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 […]
GumGum platform achieves global SOC 2 compliance
GumGum, a contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, has achieved SOC 2 compliance for the GumGum Platform and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. SOC 2 This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and underscores the company’s commitment […]
GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands
GumGum Inc. combines the GumGum Platform™ with Relo Metrics to enhance consumer engagement across all stages of the sports lifecycle. GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalize on sports moments like never before. This new solution combines The GumGum Platform (advertising) and […]
BrandsGumGumRelo Metrics
GumGum Introduces The GumGum Platform™ & Mindset Graph™, Ushering in a New Era of Digital Advertising
GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative. The company has also announced the launch of a […]
How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement
Relo Metrics first launched within contextual ad platform GumGum as GumGum Sports in 2017. But the GumGum sports division was spun off and reintroduced as Relo Metrics to better capitalize on demand for live sports marketing and integrations.
GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market
GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the U.S. market. GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have […]
GumGum, ShowHeroes ink exclusive global partnership with US focus
GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the U.S. market. GumGum ShowHeroes partner Starting today, GumGum, through this partnership, offers its advertisers access to ShowHeroes’ global premium video real estate, reaching […]
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United StatesGumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield
GumGum, a contextual-first, global digital advertising platform, today announced an impressive 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a pioneer in AI-driven traffic shaping solution for supply-side platforms (SSPs) and publishers. GumGum, a contextual-first, global digital advertising platform, announced an impressive 38% reduction in bidstream carbon emissions […]
GumGum launches CTV awareness initiative for advocacy organisations
GumGum, a contextual-first, global digital advertising platform, today announced a new initiative through GumGum Gives, the company’s program that harnesses the power of its platforms and people to create positive social impact. The initiative’s goal is to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad […]
GumGum and socialcontext Make It Safer to Advertise Against the News
GumGum, a contextual-first, global digital advertising platform, announced a new partnership with socialcontext, a contextual solution that specializes in classifying diversity, equity and inclusion (DEI) news segments. GumGum, a contextual-first, global digital advertising platform, announced a new partnership with socialcontext, a contextual solution that specializes in classifying diversity, equity and inclusion (DEI) news segments. Advertisers […]
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GumGum claims industry first with 100% brand safe ad exchange
GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand […]
GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety
GumGum, a contextual-first, global digital advertising platform, today announced a new partnership with Outbrain, a leading recommendation platform for the open web. GumGum, a contextual-first, global digital advertising platform, announced a new partnership with Outbrain, a leading recommendation platform for the open web, to provide brands and advertisers expanded contextual and brand safety analysis across […]
GumGumOutbrain
GumGum wins first ever MRC accreditation for CTV brand safety
GumGum, a contextual-first, global digital advertising platform, said it has achieved an additional accreditation from the Media Rating Council (MRC), a US based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers and sellers. MRC CTV accreditation The MRC has granted GumGum Verity, the company’s contextual intelligence platform, a new accreditation […]
GumGum to power all display creatives with advanced attention measurement
Contextual intelligence adtech GumGum announced today that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand the true […]
GumGum breaks the billion dollar mark on ad spend
GumGum, a contextual-first, global digital advertising platform, has announced that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. […]
GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and […]
GumGumJW Player
GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers […]
GumGum inks contextual partnership deal with Tumblr in industry first
GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform. GumGum and Tumblr Tumblr now becomes the first social platform to be supported by GumGum’s proprietary contextual solution, Verity. And Tumblr, which helped establish GIFs […]
TumblrGumGumadvertisers
GumGum Announces Industry First Contextual Partnership with Tumblr
Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform. Tumblr […]
GumGum and Invincible Entertainment Announce Partnership on New CTV Ad Integration
GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment, signaling a unique collaboration aimed at delivering a new caliber of ad experiences in the fast-moving CTV space. The partnership will combine GumGum’s In-Video product with Invincible’s vast catalog of CTV inventory across its O&O FAST Networks and flagship […]
Invincible EntertainmentGumGumadvertisers
GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts
GumGum, a contextual-first global digital advertising platform, announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA), and will play a more strategic role in helping build guidelines that increase trust and transparency and shape the advertising industry across contextual, […]
GumGum Introduces Mindset Matrix – A Framework For the Future of Digital Advertising Without Personal Data
The Mindset Matrix outlines how advertisers can harness a consumer’s frame of mind through contextual, creative, and attention technology GumGum, a contextual-first advertising technology company, introduces The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of […]
GumGum Acquires Attention Measurement And Optimisation Platform Playground xyz
GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. […]
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
Making GumGum One of The First Ad Tech Companies to Offer Creative, Context, and Attention Measurement in One Platform GumGum, a global media and technology leader, specializing in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be […]
GumGum Grows European Reach Through JustPremium Acquisition
The deal will expand capabilities into Germany, Spain, France and the Netherlands.
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability. GumGum’s content-level solution, Verity, goes […]
GumGum Partners with DeepIntent To Bring Healthcare Clients Precise and Performance Driven Campaigns Through Contextual and & Unique Ad Formats
GumGum, a global technology and media company specializing in contextual intelligence, announced their partnership with DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes. Pharma is one of the most challenging verticals to navigate, with marketers having to comply with restrictions and strict regulations. This partnership will give […]
GumGum & ADYOULIKE announce Native Advertising Partnership in North America and Japan
ADYOULIKE, a global advertising platform that combines native, video, and social ad formats, announced today a partnership with GumGum, a global technology and media company specializing in contextual intelligence, that will offer its clients the ability to amplify their social stories and posts across GumGum’s premium inventory across the United States, Canada, and Japan. […]
GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation
GumGum, a global technology and media company specialising in contextual intelligence, today announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation. As misinformation continues to rise, advertisers are more […]
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AcuityAds Announces Partnership with Contextual Intelligence Leader GumGum
AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and contextual intelligence into the illumin platform. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising The […]
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GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments
As one of the largest advertising platforms in the world, GumGum is expanding its offering to include a new video ad format that opens up video inventory that has never been available before. This new In-Video product allows brands to think past the commercial break and connect with customers in a non-intrusive way, by placing […]
GumGum Sports Launches Industry-Leading Analytics Module for Streamlining Sponsorship Analysis and Reporting
GumGum Sports, the leading AI-powered sponsorship analytics platform, has launched a new analytics module called Auto Collections, which enables sports teams and rights holders to systematically analyse the media value of branded content and sponsor signage across social media, linear […]
GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video
GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform, today announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a […]
IRIS.TVGumGumadvertisers
GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform
Partnership with Winmo marks new GumGum Sports initiative to expand distribution channels for its proprietary data GumGum Sports, the leading AI-powered sponsorship analytics platform, has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities. Winmo’s advertiser profiles will have direct access to select sponsorship analytics from GumGum […]
GumGum SportsWinmo
GumGum Introduces In-Video Ad Unit
Sprint will beta test new non-disruptive alternative to pre- and mid-roll ads SANTA MONICA, Calif. — GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, announced the preliminary rollout of a new In-Video ad unit. The animated overlay, which offers a uniquely high impact non-invasive ad experience for online […]
GumGum Partners with White Ops to Deliver Comprehensively Safe Ad Exchange
All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection. SANTA MONICA, Calif. — GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and sports, announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to bring the world’s most robust anti-fraud protection […]
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GumGum Partners with ADUX to Deliver European In-Image Advertising Solutions for Global Advertisers
London: GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group ADUX, in order to expand its European offering in markets including France, Belgium, Italy and Spain. The partnership will give global advertisers access to GumGum’s image recognition and semantic analysis technology across these new […]
GumGum Sports helps teams and advertisers calculate the value of sponsorships
While GumGum is best-known as an in-image advertising company, CEO Ophir Tanz told me, “Advertising, in my mind, was just one aspect of what we did.” In other words, he sees plenty of other applications for GumGum’s computer vision technology, which is why the company released a social media product earlier this year, and why […]
GumGum Announces Strategic Partnership with Wenner Media, Bringing In-Image and In-Screen Ads to Rolling Stone, Men’s Journal and Us Weekly
Wenner Media adds GumGum’s premium ad units to its brands unlocking previously untapped revenue streams SANTA MONICA, Calif. – GumGum, the leading computer vision platform for marketers, announced its renewed partnership with Wenner Media, publisher of Rolling Stone, Us Weekly, and Men’s Journal brands, to deliver GumGum’s premium In-Image and In-Screen ad units to Wenner […]
GumGumWenner MediaRolling Stone
GumGum Announces AdBuilder Allowing Agencies and Brand Marketers To Create Customized Ad Units
AdBuilder provides brands and agencies an efficient, scalable and self-service tool to create GumGum’s highly engaging ad units without incurring any design fees SANTA MONICA, Calif. – GumGum, the leading computer vision platform for marketers, announced the launch of AdBuilder, an easy-to-use online portal enabling brands to customize, setup, edit and launch In-Image and In-Screen ads […]
GumGum Launches In-Content Video Ad Format Enabling Marketers to Expand Reach of Video Executions Into Media Pages
GumGum’s new cross-platform video ad unit allows marketers to run viewable, relevant, and engaging In-Content videos at scale on GumGum’s network SANTA MONICA, Calif. – GumGum, the leading computer vision platform for marketers, launched its In-Content Video ad unit, a cross-platform, autoplay video execution with a customizable banner that appears in media pages instead of […]
GumGum Expands Partnership with Bauer Xcel Media, Bringing In-Image Ads to US Brands Such as In Touch Weekly, Life&Style, and J-14
Bauer Xcel Media adds US titles to GumGum as the company unlocks premium demand and increases incremental revenue SANTA MONICA, Calif. – GumGum, the leading computer vision platform for marketers, announced an expanded partnership with Bauer Xcel Media, the global digital division of Bauer Media Group. he announcement follows a partnership in Australia, which was announced […]
Bauer Xcel MediaGumGumUS brands
GumGum and The Trade Desk Partner to Bring Highly Viewable In-Image Advertising Formats to Brands Programmatically
Direct integration between GumGum and The Trade Desk enables buyers to harness the power of the visual web at scale to drastically increase brand reach and awareness LOS ANGELES – GumGum, the digital marketing platform for the visual web, and The Trade Desk, a leading Demand Side Platform (DSP) in advertising technology’s $20 billion programmatic […]
GumGumThe Trade DeskAdvertisers
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