Name changed from Outbrain Inc.
June 2025Source
Profile
TierEnterprise (10,000+ publishers)
SpecialtyCTV · In-app · Performance · Brand · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own ad spots
Identity solutionsID5
MeasurementAdvanced: attribution and lift
AIAI bidding · Predictive audiences · AI measurement
StrengthsAI bidding
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · Microsoft Monetize
Access
How you get inApplication
Minimum spendNot published
Running campaigns
Campaign controlsBid strategy · Forecast · All channels in one account · Optimisation
Creative and traffickingDynamic creative · File specs
TrackingPixels
Deals and supplyPrivate marketplace
Support and reportingSupport · Documentation and training
What you buy
FormatsIn-app · CTV
Deal typesPMP
Ad spotsNative formats · CTV HomeScreen · Standard Formats – Video | Skin · Flow · Skin · Custom Formats – Display | 3D Cube · +11See its ad spots →
Reach
publishers11,157
Direct share77%
Confirmed by the exchange1,346 / 8,583
Where its publishers are
United States958
Japan475
Italy368
Germany336
France328
Brazil301+137 more
United States958 Japan475 Italy368 Germany336 France328 Brazil301+137 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached3.4%
Median publisher rank#129,890
Exclusive ad spots7 (0%)
Supply score70 / 100 · #17 of 1,175
Best for
ConsiderationAny industryMedium
Lead generationAny industryMedium
Online salesAny industryMedium
How to buy
How to open an account here, what it takes and the minimum spend.
Checking your access…
In the news
Acquisition
Zemanta ×2
Buying access
Data partnership
Distribution deal
Outbrain ×2, Sport Network
Inventory integration
Outbrain ×2, Penske Media Corporation
Merger
Outbrain ×2
Sales representation
Update
Sep 29, 2026
Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media