Profile
TierEnterprise (10,000+ publishers)
SpecialtyRetail media · Location · Performance · Brand · Full stack (SSP and DSP) · Open web
OwnsOwn DSP · Own SSP · Own data
Unique dataLocation data
Identity solutionsOwn ID graph
MeasurementAdvanced: attribution and lift
AIAI bidding · Agentic buying · AI creative
StrengthsAI bidding
Check before you signNot MRC-accredited
Same publishers asMagnite · Microsoft Monetize · PubMatic
Access
AccessApplication
Minimum spendNot published
Running campaigns
Campaign controlsBid strategy · All channels in one account · Optimisation
Creative and traffickingDynamic creative
TrackingConversions API · Attribution model
Audience dataFirst-party audiences · Third-party data
Support and reportingReporting API
What you buy
FormatsDisplay
Reach
publishers23,096
Direct share42%
Confirmed by the exchange23 / 9,737
Publisher countries
United States1,621
Italy731
Japan663
Germany547
United Kingdom544
Brazil401+144 more
United States1,621 Italy731 Japan663 Germany547 United Kingdom544 Brazil401+144 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.5%
Median publisher rank#187,307
Ad spot score54 / 100 · #288 of 1,179
Best for
Brand awarenessRetail & e-commerceMedium
Lead generationAutomotiveMedium
Online salesAny industryMedium
Online salesGamingMedium
How to place an ad
How to open an account here, what it takes and the minimum spend.
In the news
Update
Jun 23, 2026
Palantir and Zeta Global Announce Strategic Partnership to Build a Unified Data and AI Infrastructure for the Future of Marketing, with Athena by Zeta™ at the Center
As a DSP: exchanges Zeta buys from
1 exchange
Exchanges selling the same publishers as Zeta
8 exchanges
Publishers Zeta can sell
Which publishers this platform can sell, largest first.