Profile
TierMid-market (1,000+)
SpecialtyRetail media · Location · Performance · Brand · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP · Its own data
Unique dataLocation data
Identity solutionsOwn ID graph
MeasurementAdvanced: attribution and lift
AIAI bidding · Agentic buying · AI creative
StrengthsAI bidding
Check before you signNot MRC-accredited
Same publishers asMagnite · Microsoft Monetize · PubMatic
Access
How you get inApplication
Minimum spendNot published
Running campaigns
Campaign controlsBid strategy · All channels in one account · Optimisation
Creative and traffickingDynamic creative
TrackingConversions API · Attribution model
Audience dataFirst-party audiences · Third-party data
Support and reportingReporting API
What you buy
FormatsDisplay
Reach
publishers9,098
Direct share48%
Confirmed by the exchange18 / 4,389
Where its publishers are
United States1,482
Japan375
Italy310
United Kingdom270
Brazil235
France224+134 more
United States1,482 Japan375 Italy310 United Kingdom270 Brazil235 France224+134 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.5%
Median publisher rank#167,701
Supply score55 / 100 · #235 of 1,175
Best for
Brand awarenessRetail & e-commerceMedium
Lead generationAutomotiveMedium
Online salesGamingMedium
Online salesAny industryMedium
How to buy
How to open an account here, what it takes and the minimum spend.
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In the news
Update
Jun 23, 2026
Palantir and Zeta Global Announce Strategic Partnership to Build a Unified Data and AI Infrastructure for the Future of Marketing, with Athena by Zeta™ at the Center