News that changes where you can buy.

Each story shows the companies involved and what changed for buyers, such as a new way to buy, a deal or a rule change.

News

Meta bans ads from TikTok's US minority owner ByteDance

ByteDance→Meta→Facebook and Instagram

Social · Rule change

New ways to buy

A publisher joins a DSP or an exchange and becomes buyable.

Deals and exits

Acquisitions, mergers and shutdowns that change who sells what.

Rule changes

New laws and platform policies, linked to the rules they change.

Latest

Latest stories.

These are the three newest stories.

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Every story

Every company in a story
links to its page.

Each story names the advertiser, the publisher and the platforms in between, and links every company to its page.

  • A link to every company's page
  • The market where it happened
  • A link to the original announcement

Ad spots in United States

  • Favicon of Netflix AdsNetflix AdsAds on Netflix's ad-supported plan in 12 countries, bought direct or via major DSPs
  • Favicon of Yahoo AdvertisingYahoo AdvertisingNative, display and video ads across Yahoo properties
  • Favicon of ChatGPT AdsChatGPT AdsSponsored ads below ChatGPT answers, bought CPM or CPC in OpenAI Ads Manager
What we cover

What we cover.

A story makes the cut when it changes what a buyer or a publisher can do.

  • New ways to buy

    A retailer opens its ad spots to a DSP or a TV network starts selling programmatically.

  • Deals

    Acquisitions and mergers change who sells what.

  • Exits

    Platforms shut down or stop taking new advertisers.

  • Rule changes

    New laws and platform policies, linked to the rule they change.

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