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PulsePoint

SSP · DSP

Healthcare marketing platform for HCP and DTC

Acquired by Internet Brands

June 2021Source

Profile

TierMid-market (1,000+) · Specialist
SpecialtyCTV · Audio · Native · Healthcare · Location · Performance · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP · Its own data
Unique dataLocation data · Health data
Identity solutionsRampID (LiveRamp)
Best forOnline sales · Health
MeasurementAdvanced: attribution and lift
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · Microsoft Monetize · Magnite

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Campaign controlsBid strategy · Frequency cap · All channels in one account
Creative and traffickingReview before it runs
TrackingPixels · Attribution model
Audience dataFirst-party audiences · Lookalikes · Third-party data
Deals and supplyProgrammatic guaranteed · Curated deal · Block list
Support and reportingReporting delay · Documentation and training

What you buy

FormatsDisplay · Video · Native · CTV · Audio

Reach

publishers9,618
Direct share39%
Confirmed by the exchange6 / 3,761

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.2%
Median publisher rank#184,265
Supply score52 / 100 · #328 of 1,175

Best for

Online salesHealthHigh

How to buy

How to open an account here, what it takes and the minimum spend.

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In the news

Acquisition

PulsePoint (ContextWeb)

Auction infrastructure

PulsePoint (ContextWeb) ×2

Data partnership

PulsePoint (ContextWeb)

Inventory integration

PulsePoint (ContextWeb) ×3, TripleLift

Measurement integration

PulsePoint (ContextWeb) ×2

Launched

Sep 21, 2026

PulsePoint Launches DTC Explorer, Giving Health Marketers Self-Service Control Over Real-Time Bespoke Audience Creation

Update

Sep 13, 2026

PulsePoint Extends Exclusive Programmatic EHR Partnership with Flora Health Advancing In-Workflow Activation for Life Sciences Brands

All 34 stories about PulsePoint