News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
33 events for PulsePoint
Open PulsePointPulsePoint Extends Exclusive Programmatic EHR Partnership with Flora Health Advancing In-Workflow Activation for Life Sciences Brands
Flora HealthPulsePoint
PulsePoint Launches Hatch, the First Agentic AI Platform Built for Healthcare Marketing
New conversational platform is natively built around AI from the ground up and wired directly into the company’s proprietary health data foundation PulsePoint, the leading technology company transforming health marketing, announced the launch of Hatch, its next-generation platform that brings AI to every stage of healthcare marketing. With Hatch, marketers, planners, and traders can ask […]
PulsePoint and CMI Media Group Launch the First Agency Activation of HCP2DTC Influence™
PulsePointCMI Media Group
PulsePoint adds Crossix optimizer natively to its healthcare platform
Pharma marketers using PulsePoint's Life platform can now access Crossix's DTC campaign optimization natively.
Pharma marketersPulsePointCrossix
PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization
CrossixPulsePointadvertisers
PulsePoint activates healthcare audience segments on Reddit
Healthcare marketers using PulsePoint can now activate its HCP audience segments directly on Reddit's ad inventory.
Healthcare marketersPulsePointReddit
PulsePoint Secures Exclusive EHR Programmatic Partnership with Flora Health, Enabling Scalable In-Workflow Engagement with HCPs
Flora HealthPulsePoint
United StatesPulsePoint Launches AI-powered Adaptive Optimization™, Increasing Qualified Audience Reach and Decreasing Media Waste
PulsePoint, the leading healthcare marketing technology company, announced the release of Adaptive Optimization™, a groundbreaking AI-powered capability that leverages a direct understanding of clinicians and deidentified patient cohorts to optimize campaign delivery in real time. This innovation strengthens PulsePoint’s leadership in healthcare professional (HCP) marketing while creating a hard reset on expectations in direct-to-consumer (DTC) […]
PulsePoint adds HUMAN Security's ad fraud protection
Advertisers using PulsePoint gain pre-bid and post-bid ad fraud detection through a new partnership with HUMAN Security.
HUMAN SecurityPulsePoint
PulsePoint Releases Next Generation Health Media Platform With Advanced Automation And AI
Second generation of Life by PulsePoint™ delivers intelligent audience insights, predictive capabilities, and a seamless experience PulsePoint, a technology company revolutionizing health decision-making in real-time, today announced the next generation launch of its digital media buying platform, Life by PulsePoint™. Its enhanced AI and automation simplifies and supercharges the media planning, activation, and optimization processes. […]
PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative
Enhances Brand Impact for Healthcare Video Campaigns PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, announced its series of new programmatically powered digital ad units for health marketers. This release is another step in PulsePoint’s mission to build health first solutions that deliver engaging, dynamic and AI targeted health messaging, transcending […]
PulsePoint Launches the First Centralized Data Activation and Measurement Technology Built Specifically for Health
Genome by PulsePoint™ Organizes Digital, Clinical And Real-world Data to Drive Marketing Impact NEW YORK – PulsePoint, the leading global authority in programmatic healthcare technology, announced the launch of Genome by PulsePoint™, the most comprehensive integrated health data solution in the market. Genome unifies clinical and real-world data from best-in-class data vendors to create a unique […]
PulsePoint launches Genome to centralize data for healthcare advertising
The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.”
PulsePoint™ Acquires Vitality Ad Lab to Expand Programmatic Health Advertising Footprint in Europe
Acquisition Reinforces PulsePoint’s Commitment to Evolve the Health Technology Ecosystem NEW YORK – PulsePoint, the leading global authority in programmatic healthcare technology, announced the acquisition of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector. The acquisition accelerates growth of PulsePoint’s programmatic health presence in Europe, through the addition of […]
PulsePointVitality Ad Lab
PulsePoint Acquires Vitality Ad Lab to Expand Programmatic Health Advertising Footprint in Europe
Acquisition Reinforces PulsePoint’s Commitment to Evolve the Health Technology Ecosystem PulsePoint, the leading global authority in programmatic healthcare technology, announced the acquisition of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector. The acquisition accelerates the growth of PulsePoint’s programmatic health presence in Europe, through the addition of an experienced […]
PulsePoint Launches First Programmatic Health Solution In EMEA
Strategic Focus More Than Doubles European Revenue LONDON – PulsePoint, a leading global programmatic advertising platform, announced its year-to-date European revenue has more than doubled as compared to 2016. A focus on key European markets, mobile revenue and new partnerships drove this success. France and Germany have each increased revenue by more than 200 percent […]
PulsePoint Expands Video Offering Through a Partnership with Tremor Video
NEW YORK – PulsePoint, a leading global programmatic advertising platform, announced its partnership with Tremor Video, Inc. (NYSE:TRMR). This partnership adds additional premium cross platform and multi-format video inventory to PulsePoint’s global exchange. Video continues to be a top driver of consumer engagement, making it the most sought after vehicle for advertiser messaging. This surge […]
Tremor VideoPulsePoint
PulsePoint Unveils “Vision,” the Most Advanced Programmatic Platform for Publishers
PulsePoint Vision Addresses Key Publisher Pain Points, Taking Header Bidding to the Next Level NEW YORK – PulsePoint, a leading global programmatic advertising platform, announced the launch of Vision, a cutting-edge monetization solution which advances programmatic revenue for publishers. @PulsePointBuzz Unveils “Vision” Advancing #Programmatic Revenue for #Publishers PulsePoint continues to innovate in the programmatic space, […]
PulsePoint Launches First Customized Programmatic Ad Platform for Healthcare
PulsePoint Launches the First Health Programmatic Advertising Platform Focused on Solving Problems for Healthcare Marketers Healthcare Veteran, Chris Neuner, Brought on to Lead PulsePoint Health NEW YORK – PulsePoint, a leading global programmatic advertising platform, announced the launch of PulsePoint Health, the company’s new healthcare platform. PulsePoint Health is the first fully customized programmatic platform […]
PulsePoint Enables Publishers to Bypass Waterfall Inefficiencies with Header Bidding; Average CPM Increases 147%
Product Suite Enhancements Focus On Revenue Optimization Tools NEW YORK, NY – PulsePoint, a global programmatic advertising platform, announced new header bidding solutions, publisher tools and enhanced analytics – designed to increase revenue and fill rates among digital publishers. The complete offering gives publishers a holistic approach to programmatic monetization. PulsePoint supports publishers seeking to […]
PulsePoint Guarantees Premium Rates for Mobile Inventory on New RTB Marketplace
Premium Publisher Partners Have Increased CPMs across Mobile Inventory; COX Media Group and GigaOM Sign on as Early Partners NEW YORK, NY – PulsePoint Inc., a global programmatic advertising platform, announced the launch of a Real-Time-Bidding (RTB) enabled mobile marketplace that will guarantee premium publishers higher CPM rates; allow advertisers the ability to target cross-device […]
PublishersPulsePointAdvertisers
PulsePoint Raises $30 Million From Silicon Valley Bank as Company Eyes Acquisition Targets
New Funds Will Expand Programmatic Content Marketing Business and Continued Investments in Cutting Edge Optimization Technologies NEW YORK, NY – PulsePoint, a global programmatic platform for brand engagement, announced its recent $30 million debt financing from Silicon Valley Bank. The funds will be used for business expansion and future acquisitions of technology companies. This announcement […]
PulsePoint Launches First Programmatic Content Marketing Platform to Scale across Social, Native and Content Discovery Channels
TaylorMade Golf and Columbia Sportswear Company Sign On As Early Clients, Brands See Consumer Engagement Levels 2-3x Industry Benchmarks NEW YORK – PulsePoint, a global programmatic platform for brand engagement, announced the release of its programmatic content marketing platform, offering brands a single solution to efficiently target, distribute and optimize branded articles and videos to […]
New PulsePoint Report Finds Content Marketing and Native Ad Spend Growth Will Outpace Search and Display by 2017
Report Reveals How Content Marketing and Native Advertising Will Drive a New Era of Engagement for both Advertisers and Publishers New York, NY – PulsePoint Inc., a next-gen advertising technology platform, announced new research that uncovers key insights into how today’s advertisers and publishers utilize content marketing and native advertising, the current challenges they face and […]
PulsePoint Partners with Zulu5 to Strengthen Brand Safety and Programmatic Inventory Quality Across Europe
Company Continues to Advance Propriety Inventory Quality Filters with Addition of Zulu5’s Brand Guard LONDON – PulsePoint Inc., a next generation advertising technology platform, announced their partnership with Zulu5, an online advertising monitoring and insights company, to strengthen PulsePoint’s multi-layer inventory quality tech stack across Europe. PulsePoint will integrate Zulu5’s Brand Guard technology, which provides […]
Zulu5PulsePoint
PulsePoint Introduces Programmatic Direct Solution with Native Capabilities
TripleLift, Sharethrough, AdsNative and Distroscale Sign on as Native Supply Partners; Programmatic Direct Solution Now Available Across PulsePoint’s Global Platform NEW YORK – PulsePoint, a next-gen advertising technology platform, today announced partnerships with native ad companies TripleLift, Sharethrough, AdsNative and Distroscale. These new partnerships support the launch of PulsePoint’s new Programmatic Direct solution that will […]
PulsePoint May Be For Sale; Programmatic Permeation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PulsePoint Eyes An Exit PulsePoint may be courting buyers, according to The Deal Pipeline’s sources, with an asking price of $400 million or more. PulsePoint was created through the merger of ContextWeb and Datran Media. Its current VC backers include SpaceX, Draper Fisher Jurvetson, […]
PulsePoint Partners with Integral Ad Science To Bolster Inventory Quality Filters Across Global Programmatic Platform
Company Strengthens Propriety Inventory Quality Filters with Addition of Seller’s Edge Intelligence, Elevating the Value of Automated Buys NEW YORK – PulsePoint Inc., a next generation advertising technology platform, announced a partnership with Integral Ad Science, the leading provider of advertising intelligence for digital buyers and sellers, to strengthen brand safety and additional inventory quality […]
Integral Ad SciencePulsePoint
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date it happened, not the date we added it, and links to its source.
Subscribe to the feed