Corporate history
Companies that became part of Equativ through acquisitions and mergers, from the reports that confirmed them.
- Merged with SharethroughJune 2025Source
- Acquired SharethroughJune 2024Source
Profile
TierMid-market (1,000+)
SpecialtyCTV · Native · Retail media · Performance · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP
Third-party verificationDoubleVerify · IAS
MeasurementBasic: dashboards and reports
AIAgentic buying · Generative AI setup
FeesMedium: fee policy stated
Check before you signManaged service only · Not MRC-accredited
Same publishers asMagnite · PubMatic · Google Ad Manager
Access
How you get inApplication
Minimum spendNot published
Running campaigns
Campaign controlsOptimisation
Creative and traffickingDynamic creative · Rich media · Review before it runs · File specs
Audience dataFirst-party audiences
Deals and supplyPrivate marketplace · Programmatic guaranteed · Preferred deal · Curated deal · Floor policy
Support and reportingAccount manager · Support · Set-up turnaround · Reporting API · Real-time reporting
What you buy
FormatsDisplay · Video · Native · CTV
Deal typesCurated
Reach
publishers9,985
Direct share76%
Confirmed by the exchange487 / 7,563
Where its publishers are
United States2,058
Japan540
France433
Germany428
United Kingdom412
Italy407+148 more
United States2,058 Japan540 France433 Germany428 United Kingdom412 Italy407+148 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.2%
Median publisher rank#178,464
Exclusive ad spots1 (0%)
Supply score67 / 100 · #32 of 1,175
Best for
Online salesRetail & e-commerceMedium
How to buy
How to open an account here, what it takes and the minimum spend.
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