Equativ adds SofiaPulse's creative AI across display, video and CTV
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Advertisers using Equativ can now generate and optimise creative across display, video and CTV using SofiaPulse's agentic creative infrastructure.
SofiaPulseEquativ
“The strategic partnership expands Equativ’s Creative Enhancement offering with SofiaPulse’s agentic creative infrastructure, helping brands generate, adapt, activate, and optimize high-impact creative experiences across display, video, and CTV. As creative becomes one of the most important drivers of media performance, advertisers are under growing pressure to deliver more relevant, personalized,”Source
Equativ finalizes merger with Sharethrough
Advertisers and publishers using Equativ or Sharethrough are now served by one unified global media platform after the companies completed their merger.
EquativSharethrough
Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as Leading End-to-End Media Platform
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Equativ Expands to Japan, Bolstering its Global Footprint
Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone […]
Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers
Equativ Unveils Maestro by Equativ
Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralises programmatic campaign management and provides ad buyers with direct access […]