Equativ finalizes merger with Sharethrough
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Advertisers and publishers using Equativ or Sharethrough are now served by one unified global media platform after the companies completed their merger.
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“Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Additionally, […]”Source
Equativ adds SofiaPulse's creative AI across display, video and CTV
Advertisers using Equativ can now generate and optimise creative across display, video and CTV using SofiaPulse's agentic creative infrastructure.
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Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as Leading End-to-End Media Platform
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Equativ Expands to Japan, Bolstering its Global Footprint
Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone […]
Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers
Equativ Unveils Maestro by Equativ
Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralises programmatic campaign management and provides ad buyers with direct access […]