Equativ completes Sharethrough integration to create global media platform

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Equativ adds SofiaPulse's creative AI across display, video and CTV

Advertisers using Equativ can now generate and optimise creative across display, video and CTV using SofiaPulse's agentic creative infrastructure.

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LaunchedProgrammatic · Inventory integrationGlobalFavicon of EquativEquativ

Equativ finalizes merger with Sharethrough

Advertisers and publishers using Equativ or Sharethrough are now served by one unified global media platform after the companies completed their merger.

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MergerProgrammatic · MergerGlobalFavicon of EquativEquativFavicon of SharethroughSharethrough

Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as Leading End-to-End Media Platform

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Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership […]

Titan OSEquativ

UpdateCTV · Inventory integrationGlobalFavicon of Titan OSTitan OSFavicon of EquativEquativ

Equativ and Titan OS Partner to Revolutionize CTV Advertising with Retail Media Precision

By combining the unique reach and innovative formats of CTV with the precision of retail media data, advertisers can unlock deep consumer insights and scale. Retailers will be able to expand their retail media campaigns to CTV inventory. Both will benefit from access to 30 million European households. Equativ announces it has become the new […]

Equativ Expands to Japan, Bolstering its Global Footprint

Introducing its end-to-end ad platform to empower Japanese advertisers with innovative solutions, expanded reach, and premium creative opportunities on the open web. Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a significant milestone […]

Market dataJapanFavicon of EquativEquativ