Profile
TierEnterprise (10,000+ publishers)
SpecialtyCTV · DOOH · Native · Retail media · Location · Performance · Full stack (SSP and DSP) · Open web
OwnsOwn DSP · Own SSP
Identity solutionsUID2
MeasurementAdvanced: attribution and lift
AIAgentic buying
StrengthsSelf-serve account
Check before you signNot MRC-accredited
Same publishers asMagnite · PubMatic · Google Ad Manager
Access
AccessApplication
Minimum spendNot published
Running campaigns
Campaign controlsOptimisation
Creative and traffickingRich media · Creative review
TrackingAttribution model
Audience dataFirst-party audiences
Deals and supplyPrivate marketplace · Programmatic guaranteed · Curated deal
What you buy
FormatsDisplay · Video · Native · CTV · DOOH
Deal typesCurated
Reach
publishers14,065
Direct share57%
Confirmed by the exchange143 / 8,022
Publisher countries
United States1,625
Italy732
Germany696
Japan548
United Kingdom446
Brazil372+130 more
United States1,625 Italy732 Germany696 Japan548 United Kingdom446 Brazil372+130 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached3.8%
Median publisher rank#167,702
Ad spot score57 / 100 · #195 of 1,179
Best for
Online salesRetail & e-commerceMedium
Online salesFashion & beautyMedium
Store visitsAutomotiveMedium
Store visitsRetail & e-commerceMedium
How to place an ad
How to open an account here, what it takes and the minimum spend.
As an SSP: DSPs that buy through Kargo
2 DSPs
Exchanges selling the same publishers as Kargo
8 exchanges
Publishers Kargo can sell
Which publishers this platform can sell, largest first.