News

What changed in advertising: new laws and ad bans, ad spend figures, acquisitions and shutdowns, new ad products and routes in, rates published by the sellers on Adspotfinder — newest first, each with its source.

31 events for Kargo

Open Kargo
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ExchangeWire: Kargo Announces Integration with ChatGPT Advertising (ANZ)

LaunchedGlobal
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ExchangeWire: Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

UpdateGlobal
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MarTech Series: Backpack Media and Kargo Launch Exclusive Partnership Powered by Predictive Life-Stage Intelligence

LaunchedGlobal
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ExchangeWire: Kargo Announces Closed Beta of Project KERA

Shut downGlobal
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MarTech Series: Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance

LaunchedGlobal
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ExchangeWire: Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight

UpdateIndia
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ExchangeWire: Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments

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ExchangeWire: Kargo Launches Social Echo in India with Indo Nissin as First Brand Partner

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MarTech Series: Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership

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ExchangeWire: Kargo & Contagion Launch First CTV Tiles Campaign with PlaceMakers in APAC

LaunchedContagionGlobal
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MarTech Series: Kargo Raises the Bar in CTV, Surpassing Attention Benchmarks Set by Leading Platforms, TVision Study Reveals

UpdateGlobal
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AdExchanger: How Kargo And The Ad Council Are Trying To Make Pause Ads Happen

UpdateGlobal
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ExchangeWire: Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

LaunchedGlobal
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MarTech Series: Kargo Brings Innovative Video Advertising Products to APAC Market

LaunchedGlobal
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Beet.TV: Kargo Acquires Video Ad Server VideoByte

AcquisitionVideoByteGlobal
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MarTech Series: Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion

AcquisitionVideoByteGlobal
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MarTech Series: Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands

AcquisitionGlobal
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Adweek: Kargo Acquires Ziggeo to Expand Footprint Into Online Video

AcquisitionGlobal
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MarTech Series: Kargo Adds Attention Advertising With Acquisition of Parsec

AcquisitionGlobal
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AdExchanger: Kargo Buys Parsec To Build Attention-Based Mobile Currency

AcquisitionGlobal
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MarTech Series: CafeMedia & Kargo Preferred Partnership Drives Higher Yield For Content Creators

LaunchedCafemediaGlobal
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MarTech Series: Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million

AcquisitionGlobal
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Adweek: Kargo Acquires E-Commerce Ad-Tech Firm for $64 Million

AcquisitionGlobal
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MarTech Series: Kargo Introduces Mobile Commerce Solutions Suite For Retailers

LaunchedGlobal
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MarTech Series: Kargo Launches Fabrik CMS Technology to Empire Media Group, Radar Media Group, Distractify

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MarTech Series: clean.io and Kargo Partner to Combat Malvertising for the Mobile Advertising Ecosystem

LaunchedGlobal
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MarTech Series: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

LaunchedGlobal
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MarTech Series: Kargo Acquires Rhombus, Introduces Social Canvas, Exclusive Social Embed Ad Format

AcquisitionGlobal
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AdExchanger: Kargo Acquires Rhombus, Gaining Unique Social Embed Ad Unit

AcquisitionGlobal
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Adweek: Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

LaunchedGlobal
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AdTech Daily: Kargo Partners with Adelphic to Bring Together Brands & Publishers to Improve Mobile Advertising ROI

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Acquisitions, shutdowns, new ad products and rule changes — the events from the timeline, in your inbox.

Every line is dated from when it became true and links to where it was read — not when it was added here.

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