How to advertise on connected TV
Video ads served on smart TVs and streaming apps, priced per thousand impressions and sold mostly by auction or a guaranteed deal.
125 sellers tracked, across 18 markets.
What this is
Connected TV advertising is a video ad served through a smart TV, a streaming stick or a streaming app's own player — the TV-screen equivalent of in-stream video. It is priced per thousand impressions (CPM), bought either through a programmatic auction or a guaranteed, reserved buy for a premium show or channel. A straight self-serve checkout is unusual — most CTV inventory is sold through a sales team or a demand-side platform.
Biggest sellers tracked
Ranked by Tranco — the site's own global traffic rank, not a payment.
Markets
How the buy usually happens
Read off the 171 ad spots on this channel with a recorded buying method — not every seller here has one yet.
What it's usually priced by
Read off every rate card recorded for this channel, whether or not the number itself was published.
Published rates
No published rate has been read for this channel yet — that is a gap in what has been checked, not evidence that nobody sells it.
Questions
Is CTV the same as regular TV advertising?
No — CTV is delivered over the internet to a streaming app or smart TV, which means it can be targeted and measured the way a web ad is, unlike a broadcast TV spot sold by market and daypart.
Can CTV inventory be bought self-serve?
Rarely on its own — most is bought through a demand-side platform or a sales team, either at auction or as a reserved, guaranteed placement for a specific show.
What does a 'guaranteed' CTV buy mean?
A fixed number of impressions reserved and quoted at a set rate ahead of time, instead of bid for in real time — usually reserved for a premium or exclusive placement rather than run-of-network inventory.