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LinkedIn

B2B advertising on the professional network

www.linkedin.com

9 figures on this publisher, on traffic, authority, reach and markets.

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Best for

Credibility & thought leadershipB2B technologyHigh
Lead generationB2B technologyHigh
Brand awarenessFinanceMedium
RecruitmentAny industry

How to buy

1 buying option, with the steps, what each takes and the minimum spend.

Self-service

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In the news

Buying access

Amazon Ads

Distribution deal

NBC Universal, NBCUniversal

Launched

May 14, 2026

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Update

May 8, 2026

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

All 22 stories about LinkedIn

Channels

Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.

Web
Social
Email
CTV

Can I advertise this here?

Check which categories LinkedIn accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

AdultProhibited

Ads containing adult content, including ads for adult products and services, are prohibited.

AlcoholProhibited
LinkedIn's own policyConditionalAge-verified audience onlyOnly in named regions
When you buy Managed serviceConditionalOnly in named regions
When you buy Self-serviceProhibited

Ads for alcoholic products are restricted and only available in certain countries.

CryptoConditionalApproval before it runsOnly in named regionsAge-verified audience only

Permitted only with prior authorisation, country limits and 18+ age-gating.

DatingConditionalAge-verified audience onlyNot aimed at under-18s

Ads for dating services are restricted.

Financial servicesConditionalCreative rules

Allowed in: United Kingdom

Ads promoting financial products and services are restricted.

Firearms and weaponsProhibited

Ads related to the promotion, use or sale of weapons, ammunition, fireworks or any other violent product or service are prohibited.

Fireworks and explosivesProhibited

Ads related to the promotion, use or sale of weapons, ammunition, fireworks or any other violent product or service are prohibited.

GamblingProhibited

Ads related to gambling or sweepstakes of any kind are prohibited.

Health servicesConditionalCreative rulesNot aimed at under-18sApproval before it runs

Allowed in: United States

Ads promoting pharmacy and telehealth services are restricted and require prior authorization.

Over-the-counter medicinesConditionalApproval before it runs

Ads promoting over-the-counter drugs are restricted and require prior authorization.

Political and issue adsProhibited

Not allowed in: Brazil

Political ads are prohibited, including ads for or against a candidate, party or ballot proposition.

Prescription drugsConditionalApproval before it runs

Allowed in: Canada, United States

Ads promoting prescription drugs are restricted and require prior authorization.

Recreational drugsProhibited

Ads that promote the sale or use of illicit or recreational drugs are prohibited.

Tobacco and vapingProhibited

Ads for tobacco products are prohibited.

Weight lossProhibited

Ads promoting unrealistic or misleading claims about health improvements, including those related to diet and weight loss, are prohibited.

Categories

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