A banner ad is a rectangular image or animation shown on a web page, such as above an article or beside the text. Berliner Zeitung and El Plural both sell banners on their sites.
How it's sold
You book it with the publisher's sales team, in a self-serve tool, or through a DSP. Most of the 295 publishers sell it on the web, with a few on commerce sites and apps.
What it costs
The median published rate is 500 US dollars per month in USD, 139.50 euros per month in EUR, 11 US dollars per 1,000 impressions in USD and 3,750 US dollars per year in USD.
What you supply
You supply image files in the standard sizes, such as 300x250, 728x90 or 160x600, plus a click-through link.
Best for
It suits brands that want steady reach and visits to their site.
Before you buy
Ask which sizes and pages the banner runs on, and whether it is shared with other advertisers.
