Publishers offering "Out Of Home" spots
Out-of-home ads are physical ad spots such as billboards, transit ads, elevator and in-store screens, and posters.
- How to place an ad
- Billboards, transit ads and screens are booked directly with the operator or through an out-of-home network, by location and for a fixed period.
- When to use it
- Out-of-home is bought by location, chosen by how many people pass each site and who they are. Elevator and in-store screens are a large part of the market in China and other Asian countries.
- Lead time
- Usually several weeks, for printing and installation. Digital screens can start sooner.
