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Publishers offering "Social Post" spots
A social post is a post on a publisher's own Facebook, Instagram, Pinterest or similar account that features a brand, link or product. It reaches that publisher's followers instead of an ad network's audience.
How it's sold
Go World Travel Magazine and The Wayward Home are among the blogs and magazines selling posts and bundles of posts, usually booked by email with the publisher. Many offer packs such as 3 Instagram posts or 12 Pinterest pins.
Typical price
Rates are published in several currencies. The median is USD 250 per month across 7 rates, USD 500 per post across 3 rates, EUR 1,000 per post across 3 rates and NGN 100,000 per post across 3 rates.
What you supply
Image or video, caption copy, hashtags and the link, or a brief for the publisher to write it.
Best for
A niche audience that trusts one particular blog or magazine.
Before you buy
Request the follower count and recent engagement on the account, and find out whether the post stays up or is removed after a few days.
