A social post is a post on a publisher's own Facebook, Instagram, Pinterest or similar account that features your brand, link or product. It reaches that publisher's followers instead of an ad network's audience.
How it's sold
Blogs and magazines such as Go World Travel Magazine and The Wayward Home sell posts and bundles of posts, usually booked by email with the publisher. Many offer packs such as 3 Instagram posts or 12 Pinterest pins.
What it costs
Published rates vary by currency. The median is USD 250 per month across 7 rates, USD 500 per post across 3 rates, EUR 1,000 per post across 3 rates and NGN 100,000 per post across 3 rates.
What you supply
You supply the image or video, caption copy, hashtags and the link, or you give the publisher a brief to write it.
Best for
It suits reaching a niche audience that trusts one particular blog or magazine.
Before you buy
Ask for the follower count and recent engagement on the account, and whether the post stays up or is removed after a few days.
