Publishers offering "Site Takeover" spots
A site takeover is a campaign where one advertiser buys most or all of the ad spots across a website for a set time. Banners, background and sometimes full-screen units all carry your branding.
- How it's sold
- Publishers such as Queerty, Boarding School Review and Gulf News sell it, almost always through their sales team. You agree dates, sizes and creative directly with them.
- What it costs
- Most publishers quote this on request, usually as a flat fee for a day or a week.
- What you supply
- You supply a set of banners in several sizes, a background image, and a link.
- Best for
- It suits big launches and events where you want your brand to own the site for a short time.
- Before you buy
- Ask for the exact units included and the traffic during your dates, since takeover prices depend heavily on the day.
About this placement
Part ofWebsite & Display
ChannelsWeb
Found selling it21 publishersFlickr, Independent, TechRadar
Ad spots22
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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