Publishers offering "Site Takeover" spots
A site takeover is a campaign where one advertiser buys most or all of the ad spots across a website for a set time. Banners, background and sometimes full-screen units all carry the advertiser's branding.
- How it's sold
- Queerty, Boarding School Review and Gulf News sell it, almost always through their sales team. Dates, sizes and creative are agreed with them directly.
- Typical price
- On request, usually as a flat fee for a day or a week.
- What you supply
- A set of banners in several sizes, a background image and a link.
- Best for
- Big launches and events where a brand wants to own the site for a short time.
- Before you buy
- Get the exact units included and the traffic during the booked dates, because takeover prices depend heavily on the day.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
