Publishers offering "Newsletter Takeover" spots
A brand buys every ad placement in one newsletter issue, so readers see only that brand's ads in it. TechCrunch and Carolina Sportsman sell it as a newsletter takeover or roadblock.
- How it's sold
- Through the publisher's sales team, since it needs a clear issue date and exclusive rights. Example ad spots are Newsletter Takeover and Newsletter roadblock.
- Typical price
- Rate card on request, so get one before planning a budget. A takeover is usually priced per issue.
- What you supply
- Several matching creatives, such as a header banner, in-content blocks and copy, all pointing to one offer.
- Best for
- A product launch or a big announcement that needs the readers' full attention.
- Before you buy
- Put the issue date and the send size in writing, and ask whether competitors are kept out of that issue.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
