Publishers offering "Branded Discussion" spots
A branded discussion is a forum or community thread that a brand sponsors or starts, so the brand's name sits on top of a conversation readers already want to join. On Thestudentroom, for example, one brand can partner with the university application discussions.
- How it's sold
- With the publisher's sales team, usually as an exclusive partnership. Only one publisher offers it right now, so expect a custom conversation rather than a rate card.
- Typical price
- Weeks or months of sponsorship at a flat fee, usually quoted on request.
- What you supply
- A logo, a short intro line and the topics or questions the thread should cover.
- Best for
- Trust and goodwill with a specific community, such as students choosing a university.
- Before you buy
- Find out who moderates the thread and whether the brand can reply as itself.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
