An app video ad is a short video that plays inside a mobile app, often before, between or after the content a user is looking at. Networks like Tapjoy, Unity Ads and Digital Turbine run it across thousands of apps.
How it's sold
You can book it through a DSP, through a mobile ad network, or directly with an app publisher's sales team. A large group of 218 publishers list it, which gives you plenty of choice.
What it costs
The median published rate is USD 10 per 1,000 impressions, and some publishers sell a monthly slot instead, where the median published rate is EUR 89 per month. Rates vary a lot from app to app, so treat these as a starting point.
What you supply
You supply a video of 15 to 30 seconds, ideally in portrait and landscape, and a landing page or store link.
Best for
It suits you if you want broad reach with sound and motion, or app installs.
Before you buy
Check that the video is viewable with the sound off and ask which apps your ad will actually run in.
