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Publishers offering "App Video Ad" spots
An app video ad is a short video that plays inside a mobile app, often before, between or after the content a user is looking at. Networks like Tapjoy, Unity Ads and Digital Turbine run it across thousands of apps.
How it's sold
It can be booked through a DSP, through a mobile ad network, or directly with an app publisher's sales team. A large group of 218 publishers list it, which gives advertisers plenty of choice.
Typical price
USD 10 per 1,000 impressions is the median published rate. Some publishers sell it for a monthly fee instead, with a median published rate of EUR 89 per month. Rates vary a lot from app to app, so treat these as a starting point.
What you supply
A video of 15 to 30 seconds, ideally in portrait and landscape, and a landing page or store link.
Best for
Campaigns that want broad reach with sound and motion, or app installs.
Before you buy
Make sure the video is viewable with the sound off, and find out which apps the ad will actually run in.
