Publishers offering "Rich Media Ad" spots

A rich media ad is a display unit with animation, video or interaction built in, such as a 3D cube, a flip card or a 970x250 unit with a custom skin. Times of India and Billboard sell versions that sit in prominent positions on their sites.

How it's sold: Publishers sell it through their sales team as a high-impact package, and the creative is often built with their studio. A few offer it through programmatic deals as well.
Typical price: Priced on request. High-impact units are normally priced per 1,000 impressions or as a flat daily or weekly fee.
What you supply: HTML5 or the assets for the publisher's template, along with a landing link and tracking tags.
Best for: Launches and brand days that call for attention and time spent with the ad.
Before you buy: Request the file weight limits and a preview link early, because rich media often needs several rounds of approval.