Publishers offering "Search Result Promotion" spots

A business appears as a sponsored result at the top of a search or map results page, marked as an ad. Booking.com, Lazada and Yelp sell versions of it.

How it's sold: Each platform has its own self-serve tool, where the advertiser sets a budget and bid. Example ad spots include a sponsored search result and a promoted map pin.
Typical price: Quoted on request, so get a rate card before planning a budget. These ad spots are usually priced per click.
What you supply: Listing details, photos, a bid or budget and sometimes a keyword or location.
Best for: Winning bookings or sales from people who are searching right now.
Before you buy: How the platform charges, because clicks without a booking still cost money.