Publishers offering "Sponsored Native Content" spots
A sponsored article is an article about the advertiser that the publisher runs on its own site, labelled as paid content.
- How to place an ad
- Publishers sell sponsored articles directly. The publisher's team writes the article from the advertiser's brief or publishes a text the advertiser supplies, and links to the advertiser's site carry rel="sponsored".
- When to use it
- A sponsored article usually stays online after the campaign ends, so it can keep bringing readers and search traffic. Domain authority and topic matter as much as traffic when comparing publishers.
- Lead time
- Usually one to three weeks, depending on who writes the article and how long the publisher's editorial review takes.
