A billboard ad is a large banner, usually 970x250 pixels on a website, or a big printed or digital panel by the road. On the web it sits near the top of the page under the header, and out of home it faces passing traffic.
How it's sold
Publishers like Cntraveller and WRAL Digital sell the web version through their sales team or a programmatic deal, while out of home companies like Eletromidia and AdQuick sell panels by the week or month. You usually book by sending an enquiry and agreeing dates.
What it costs
The median published rate is 6,500 PHP per month, and the same 6,500 PHP is also quoted per placement. Publishers in Japan and Nigeria quote it too, with a median of 1,125 JPY per month and 550,000 NGN per week.
What you supply
You supply the artwork in the exact pixel size for web or the printer's dimensions for a panel, plus a click-through link for digital.
Best for
It suits brand awareness, because it is large and hard to miss.
Before you buy
Ask whether the spot is exclusive or shared with other advertisers, since billboards on rotation show your ad only part of the time.
