Your brand gets a feature inside a publisher's email, usually a short block with a headline, a few lines and a link. Publishers such as Southernstar and Eventslist run it as a regular part of their emails.
How it's sold
You book it with the publisher's sales team or through its advertise page, and it runs in one send or a run of sends. Example ad spots include a daily email feature and a member deal in email.
What it costs
Three publishers share a rate, and the median published rate is 1,200 USD per month.
What you supply
You send a headline, a short blurb, an image and the link you want readers to click.
Best for
It suits driving traffic or sign-ups from an audience that already opted in to hear from the publisher.
Before you buy
Ask how many subscribers receive the email and how often it goes out, since a monthly rate can cover very different send counts.