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Publishers offering "Email Feature" spots
A brand gets a feature inside a publisher's email, usually a short block with a headline, a few lines and a link. Publishers such as Southernstar and Eventslist run it as a regular part of their emails.
How it's sold
Through the publisher's sales team or its advertise page, for one send or a run of sends. Example ad spots include a daily email feature and a member deal in email.
Typical price
1,200 USD per month is the median published rate, and three publishers share a rate.
What you supply
A headline, a short blurb, an image and the link readers should click.
Best for
Driving traffic or sign-ups from an audience that already opted in to hear from the publisher.
Before you buy
Get the subscriber count and the send frequency first, since a monthly rate can cover very different send counts.