Publishers offering "Naming Rights" spots
A brand gets its name attached to a property such as a page, a section, a show or a venue. Amigo Secreto Tecnologia sells it as Naming Rights.
- How it's sold
- It is arranged directly with the publisher, who is the only one offering it so far, and the terms are agreed one by one.
- Typical price
- A flat fee for a season or a year, usually. Get a rate card before planning a budget.
- What you supply
- A logo, the exact name to use and brand guidelines.
- Best for
- A long-term brand awareness push.
- Before you buy
- Ask how long the rights last and what happens to the name if the publisher changes the property.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
