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Publishers offering "Ctv Streaming" spots

Connected TV ads are ad breaks in streaming apps and on smart TVs, such as pre-rolls, mid-rolls and pause ads.

How to place an ad
Connected TV and streaming ads are sold directly by the streaming publisher, programmatically through DSPs and through private marketplace (PMP) deals.
When to use it
Connected TV ads play on the TV screen like broadcast ads, but they are bought and targeted like programmatic display. When a publisher quotes a price, check whether it covers the CTV app, its website video or both.
Lead time
A programmatic or PMP campaign can start within a few days. A direct booking with a streaming publisher usually takes a few weeks.
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