A between-content ad appears in the natural break between pieces of content, such as the end of a Duolingo lesson, between chapters in Wattpad, or between editorial articles at AG Connect.
How it's sold
You book it with each publisher's sales team, and the example spots show the placement is usually sold as a package.
What it costs
Most publishers quote it on request, and per 1,000 impressions or a flat fee per month is the usual basis.
What you supply
You supply a banner or short branded unit that fits the publisher's template, plus a landing link.
Best for
It suits reaching people at a moment when they have just finished something and are about to choose what to do next.
Before you buy
Ask how many breaks a person sees per visit, because that decides how often your ad is shown to the same person.