Publishers offering "Event Email Promotion" spots

Event email promotion is a message sent to a publisher's subscribers that promotes an event, a webinar or a brand's role as an event partner. Impress, Food Safety News and Frankwatching all sell some version of it.

How it's sold: Through the publisher's sales or events team, often as a dedicated email or a placement in an event mailing. Three of the four publishers sell it as an email product and one as a web product.
Typical price: Usually a flat fee per send, quoted on request.
What you supply: Event details, a headline, a short body text, a logo and the registration link, all from the organiser.
Best for: Recruiting attendees from a specialist audience.
Before you buy: Get the number of subscribers who receive the send and how they are segmented.