Publishers offering "App Open Ad" spots
An app-open ad appears when someone launches an app, before the main screen loads. Lyft Ads sells an animated map overlay that shows a brand as the rider opens the app.
- How it's sold
- Lyft Ads is the only publisher listed, and bookings go through its sales team. The overlay is tied to the rider's location or trip.
- Typical price
- On request. App-open ads are normally sold on a cost per thousand impressions or as a flat daily fee.
- What you supply
- A logo and a short animation or image, plus any location or offer details the publisher requests.
- Best for
- Local awareness, such as a venue or a store near the rider.
- Before you buy
- Limit how often the same person is shown the ad, since an app that opens many times a day can wear out the message.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
