Publishers offering "App Open Ad" spots
An app-open ad appears when someone launches an app, before the main screen loads. Lyft Ads sells an animated map overlay that shows your brand as the rider opens the app.
- How it's sold
- Lyft Ads is the only publisher listed, and you book through its sales team. The overlay is tied to the rider's location or trip.
- What it costs
- Most publishers quote the price on request, and app-open ads are normally sold on a cost per thousand impressions or as a flat daily fee.
- What you supply
- You supply a logo and a short animation or image, plus any location or offer details the publisher requests.
- Best for
- It suits local awareness, such as a venue or a store near the rider.
- Before you buy
- Check how often the same person sees it, since an app that opens many times a day can wear out your message.
About this placement
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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