Publishers offering "Video Takeover" spots
A video takeover gives one brand the main ad position across a video page, channel or premiere, often for the first impression or a major release. UPROXX sells one for tentpole music videos, and Amazon Ads sells on connected TV.
- How it's sold
- You book with the publisher's sales team or a direct deal, and the slot is usually sold per day or per event.
- What it costs
- Most publishers quote it on request, and a flat fee per day or per event is the usual basis.
- What you supply
- You supply a video of 15 to 30 seconds, along with logos and any companion banners the publisher asks for.
- Best for
- It suits big launches where you want to own the moment.
- Before you buy
- Ask how many views the slot has delivered before, and whether you can get sole sponsorship of the page.
About this placement
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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