Publishers offering "Video Takeover" spots
A video takeover gives one brand the main ad position across a video page, channel or premiere, often for the first impression or a major release. UPROXX sells one for tentpole music videos, and Amazon Ads sells on connected TV.
- How it's sold
- Booked with the publisher's sales team or through a direct deal, usually per day or per event.
- Typical price
- A flat fee per day or per event, quoted on request.
- What you supply
- A video of 15 to 30 seconds, along with logos and any companion banners the publisher asks for.
- Best for
- Big launches where the brand wants to own the moment.
- Before you buy
- Ask how many views the takeover has delivered in past campaigns, and whether the advertiser can be the only sponsor on the page.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
