Publishers offering "Expandable Ad" spots
An expandable ad starts as a slim banner and grows over the page when someone hovers or taps it, then folds back. Wirtualne Media sells one that sits above the navigation bar of its website.
- How it's sold
- Only one publisher lists it so far: Wirtualne Media, through its own sales team.
- Typical price
- Usually a flat fee per week or month, or per 1,000 impressions, quoted on request.
- What you supply
- The collapsed banner, the expanded artwork and any HTML5 files the publisher asks for, usually with a close button.
- Best for
- Product launches that need room for a bigger message without a permanent large unit.
- Before you buy
- Find out whether it expands on hover or on a click, since accidental expansion can be counted as engagement and lead to wasted spend.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
