Publishers offering "Branded Activation" spots
A branded activation is a hands-on experience at an event, such as a photo booth, front-row seating or a custom on-site setup. Architizer, Vulture and LEO Weekly all sell activations at their events.
- How it's sold
- Advertisers book it with the event organiser's sponsorship team, who agree the space, the rules and the schedule with them. All three publishers sell it as an event product.
- Typical price
- Usually a flat fee per event plus the cost of building the advertiser's own set, on request.
- What you supply
- The activation itself, including the build, the staff and any branded gifts, plus artwork for the organiser's signs.
- Best for
- Letting people try something and remember the moment.
- Before you buy
- Clarify what space and power are provided and whether the build and the staff are paid for separately.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
