Publishers offering "Inbox Ad" spots
An inbox ad is a sponsored message that appears at the top of a user's email inbox, shaped like an ordinary email. Gmail promotions, GMX and Messenger inbox ads are examples.
- How it's sold
- It is booked through the platform's self-serve ad tool, such as Google Ads or Meta Ads, or with a publisher like GMX through its sales team. Four publishers list it today.
- Typical price
- Usually per click or per thousand impressions, quoted on request.
- What you supply
- A subject line, a short preview text, an image and a landing page link.
- Best for
- Reaching people while they check email and driving clicks to an offer.
- Before you buy
- Inbox placements often have strict rules, so check how the ad is labelled and which audiences can be targeted.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
