Publishers offering "Video Mid Roll" spots
A video mid-roll is an ad that plays in the middle of a video, usually after a few minutes of content. Examples include a 30 second mid-roll in the Frontend News series, a mid-roll at 3 to 5 minutes and a break inside a live stream.
- How it's sold
- You book it with the publisher's sales team, since most of these are sold per video or per series. Two publishers sell it on social and two on the web, including Goodereader and ClipMyHorse.TV.
- What it costs
- The median published rate is 500 US dollars per video, based on 3 published rates.
- What you supply
- You supply a finished video ad, often 15 or 30 seconds, or a script for the host to read.
- Best for
- It suits brands that want an engaged audience that has chosen to watch.
- Before you buy
- Ask where in the video the ad plays and whether viewers can skip it.
About this placement
Part ofVideo
ChannelsSocial · Web
Found selling it4 publishersClipMyHorse.TV, Goodereader, Coolgames
Ad spots5
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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Snap announced a partnership with Integral Ad Science for brand safety reporting aligned to the GARM framework, plus campaign-level brand safety controls for creator mid-roll ads.
