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Publishers offering "Video Mid Roll" spots
A video mid-roll is an ad that plays in the middle of a video, usually after a few minutes of content. Examples include a 30 second mid-roll in the Frontend News series, a mid-roll at 3 to 5 minutes and a break inside a live stream.
How it's sold
Booked with the publisher's sales team, since most are sold per video or per series. Two publishers sell it on social and two on the web, including Goodereader and ClipMyHorse.TV.
Typical price
Median 500 US dollars per video, from 3 published rates.
What you supply
A finished video ad, often 15 or 30 seconds, or a script for the host to read.
Best for
Brands that want an engaged audience that has chosen to watch.
Before you buy
Find out where in the video the ad plays and whether viewers can skip it.