A full-page ad fills one whole page of a newspaper or magazine, in colour or black and white. Morning Journal, Billings Gazette and Times Observer are among the 878 publishers that sell it.
How it's sold
Publishers sell it through their ad sales teams, and you book a page for a date or a run of issues. Many also list a rate card on their advertise page.
What it costs
The median published rate is 1,100 USD per placement, 852.50 EUR, 2,460 JPY and 25,000 KRW, based on 123, 80, 72 and 28 published rates.
What you supply
You supply print-ready artwork in the page size the publisher gives you, usually a high-resolution PDF.
Best for
It suits making a big impression with local readers, such as a store opening or a major sale.
Before you buy
Check the page size, the colour option and the artwork deadline, because a missed deadline can move you to the next issue.