A skyscraper is a tall, narrow banner, often 120x600 pixels, that runs down the side of a web page. It stays in view as readers scroll through the article.
How it's sold
Publishers such as El Plural and Tribuneindia sell it through their sales team, and you book a slot for a set period. It is less common than wider formats, so a handful of publishers offer it.
What it costs
The median published rate is 900 USD per month, based on three rates.
What you supply
You supply a tall image in the stated size and a link for readers to click.
Best for
It suits awareness campaigns for readers on desktop screens.
Before you buy
Check whether the skyscraper is hidden on mobile, since many sites only show it on wide screens.
