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Publishers offering "Audio Podcast" spots

Podcast ads are pre-roll, mid-roll and post-roll ads, either read by the host or produced as a separate spot.

How to place an ad
Podcast ads are booked directly with the show or through a podcast network, which also sells ads across many shows programmatically.
When to use it
In a host-read ad the host reads the advertiser's script in their own words, which listeners treat much like a recommendation. A mid-roll plays in the middle of the episode, where fewer listeners skip ahead than in a pre-roll.
Lead time
Usually a few weeks, because episodes are recorded ahead of release.
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