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Publishers offering "Wallpaper Ad" spots
A wallpaper ad is a large branded design that wraps around a web page's content, often combined with a top banner. It is a bigger version of a background skin.
How it's sold
Dagens industri and Mako are among the couple of publishers that sell it, booked through their sales team. Expect to agree on dates and pages by email.
Typical price
Usually a flat fee per day or per week, on request.
What you supply
A large wrapped design built to the publisher's template, plus a link.
Best for
Premium launches that need a bold, memorable first impression.
Before you buy
Most sites show a smaller banner on mobile, so check how the wallpaper looks there.