A wallpaper ad is a large branded design that wraps around a web page's content, often combined with a top banner. It is a bigger version of a background skin.
How it's sold
Only a couple of publishers sell it, including Dagens industri and Mako, and you book through their sales team. Expect to agree on dates and pages by email.
What it costs
Most publishers quote this on request, usually as a flat fee per day or per week.
What you supply
You supply a large wrapped design built to the publisher's template, plus a link.
Best for
It suits premium launches that need a bold, memorable first impression.
Before you buy
Check how the wallpaper looks on mobile, where most sites show a smaller banner instead.