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Publishers offering "Competition" spots
A competition is a sponsored contest where readers or viewers compete for a prize, for example a coding contest on GeeksforGeeks or a viewer-driven contest on a local TV station. The brand is named as the sponsor on the entry page and in the promotion.
How it's sold
With the publisher's sales team, who often build a custom contest with the brand. It runs on the web for three publishers, and on email, events and TV for one each.
Typical price
Usually a flat fee per contest, quoted on request.
What you supply
The prize, the rules, a logo and any questions or tasks entrants must complete.
Best for
Engagement and sign-ups from an audience that likes to take part.
Before you buy
Settle who handles the legal rules for the contest and whether the sponsor receives the entrant details.