Publishers offering "Branded Virtual Item" spots
A branded virtual item is a digital object in a game, such as clothing or furniture, that carries a brand. Electronic Arts has sold this in The Sims through clothing and furniture drops.
- How it's sold
- The advertiser works with the publisher's sales team to plan the item and the launch, and only one publisher lists it today.
- Typical price
- Usually a custom fee for the whole project, quoted on request.
- What you supply
- Brand guidelines, product references and artwork so the publisher can build the item.
- Best for
- Players using and showing off the brand in a world they enjoy.
- Before you buy
- Clarify how long the item stays available and how reporting works on how many players use it.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
