Electronic Arts sells advertising through EA Advertising, launched in June 2026: stadium boards, branded challenges, custom kits and live events built into its games, led by EA SPORTS FC, Madden NFL and College Football. Sold directly to brands and agencies rather than through an auction.
How to buy
Through an ad exchangeManaged serviceThrough an agency
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Ad spots
6 ad spots, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
App
Branded challenges and objectivesCustom vanity items and kitsDynamic real-time placementsIn-app ads in EA mobile gamesInteractive gameplay integrationsNative in-game placements
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