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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
15 events for Electronic Arts
Open Electronic ArtsElectronic Arts bundles games into one advertiser buy
EA is packaging multiple game franchises together so brands can buy access across its portfolio in a single deal, aiming for bigger ad budgets.
advertisersElectronic Arts
Electronic Arts Goes Private as $55 Billion Buyout Closes
The video game publishing giant has ceased trading and will be delisted from the NASDAQ
Electronic Arts Set to Close $55 Billion Go-Private Deal Next Week
Electronic Arts is set to close its previously announced $55 billion go-private deal next week, according to the video game publishing giant. In a document filed with the SEC Thursday, the “Battlefield 6” and “The Sims” publisher disclosed: “As of July 30, 2026, all regulatory approvals required to complete the Merger have been obtained. Electronic […]
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Electronic Arts has built its own ad server in a renewed push for ad dollars
Electronic Arts has a plan to offset rising game costs: it’s called advertising.
Electronic Arts launched EA Advertising on 15 June 2026, selling brand integrations directly into gameplay and live experiences across its games, led by EA SPORTS FC, Madden NFL and College Football.
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