Wayfair Sponsored Products
Retail media inside Wayfair, for brands that already sell there
Wayfair's on-site advertising: sponsored placements in its own search, browse and category pages, plus managed display and co-branded campaigns. Sold to existing Wayfair suppliers through Partner Home, so a brand that does not stock on Wayfair cannot buy it. Strongest for furniture, décor and home goods, and measured on clicks and attributed orders.
How to buy
Self-serviceManaged service
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Ad spots
5 ad spots, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
Commerce
Co-branded campaignsDisplaySponsored Products (keyword-based)Sponsored Products (product-based)Sponsored Shops
Categories
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