Walmart Connect

Sponsored product and display ads across Walmart

advertising.walmart.comAug 26, 2026

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Corporate history

Companies that became part of Walmart Connect through acquisitions and mergers, from the reports that confirmed them.

Walmart acquired Vibe.coAugust 2026Source
Walmart acquired VizioDecember 2024Source

12 figures on this publisher, on traffic, authority, reach and markets.

How to place an ad

2 buying options, with the steps, what each takes and the minimum spend.

Self-serviceManaged service

Ad spots

7 ad spots, with formats, rates and how each is bought.

Brand Shop & Shelf
Responsive display ad · Commerce
Sponsored Videos
Responsive display ad · Commerce
Walmart item page placement
Sponsored product listing · Commerce
Walmart offsite display banner
Responsive display ad · Web
Walmart onsite display banner
Responsive display ad · Web
Walmart search result brand headline
Search results carousel · Web
Walmart search result sponsored product
Sponsored product search result · Search

Sold by CPC · CPM. The rates are behind the lock.

In the news

Acquisition

Aug 4, 2026

Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.

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Update

Jul 7, 2026

Walmart Connect And Magnite On The Convergence Of Retail Media, CTV And Programmatic | Cannes 2026

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All 10 stories about Walmart Connect

Channels

Ad spots are filed under the channel they run on, such as web, video, search or TV.

Web

Commerce

CTV

Can I advertise this here?

Check which categories Walmart Connect accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

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The law in United States

Political and issue adsConditionalRequired wording

The law in United States

All ad rules →