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What changed in advertising: new laws and ad bans, ad spend figures, acquisitions and shutdowns, new ad products and routes in, rates published by the sellers on Adspotfinder — newest first, each with its source.

11 events for Walmart Connect

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ExchangeWire: Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads

LaunchedApple AdsGlobal
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Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.

AcquisitionVibeGlobal
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AdExchanger: Walmart Connect And Magnite On The Convergence Of Retail Media, CTV And Programmatic | Cannes 2026

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PPC Land: Walmart Connect brings real purchase data into Google DV360 for YouTube ads

LaunchedGlobal
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Beet.TV: Walmart Connect Partners with Yahoo DSP, Magnite to Expand Retail Media Reach

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Digiday: Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

UpdateGlobal
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Walmart completes its $2.3 billion acquisition of VIZIO, adding VIZIO's SmartCast TV platform to its advertising business.

AcquisitionVIZIO AdsGlobal
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AdExchanger: Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku

Shut downGlobal
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MarTech: Walmart Connect goes international and adds self-service

LaunchedGlobal
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AdExchanger: Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP

LaunchedGlobal
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AdExchanger: Walmart Connect Adds A Trio Of Partners With An Eye On Attracting Smaller Advertisers

LaunchedGlobal

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