Profile
TierLong tail (under 1,000)
SpecialtyIn-app · Brand · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own data
Unique dataTV viewing data (ACR)
Identity solutionsOwn ID graph
MeasurementAdvanced: attribution and lift
AIPredictive audiences
FeesMedium: fee policy stated
Same publishers asMagnite · FreeWheel · Sharethrough
Access
How you get inApplication
Minimum spendNot published
Running campaigns
Campaign controlsForecast · Frequency cap · All channels in one account · Optimisation
Creative and traffickingDynamic creative · Rich media
TrackingPixels · Conversions API · Server-side tracking · Attribution model
Audience dataFirst-party audiences · Lookalikes · Third-party data
Deals and supplyPrivate marketplace · Programmatic guaranteed
Support and reportingAccount manager · Documentation and training · Reporting API · Pay after the campaign
What you buy
FormatsIn-app
Deal typesCurated
Reach
publishers3
Direct share100%
Confirmed by the exchange2 / 3
Where its publishers are
Australia2
United States2
Germany1
Spain1
France1
United Kingdom1+6 more
Australia2 United States2 Germany1 Spain1 France1 United Kingdom1+6 moreNorth America · Europe · South Asia · East Asia · Southeast Asia · Oceania
Quality
Ad-heavy sites reached2.1%
Median publisher rank#494
Supply score47 / 100 · #455 of 1,175
Best for
Brand awarenessTelecomMedium
How to buy
How to open an account here, what it takes and the minimum spend.
Checking your access…
In the news
Buying access
Magnite ×2, Adform, The Trade Desk, Ozone
Inventory integration
The Trade Desk ×2, AJA
All 39 stories about Yahoo DSP