Profile
TierLong tail (under 1,000)
SpecialtyIn-app · Brand · Full stack (SSP and DSP)
OwnsOwn DSP · Own SSP · Own data
Unique dataTV viewing data (ACR)
Identity solutionsOwn ID graph
MeasurementAdvanced: attribution and lift
AIPredictive audiences
FeesMedium: fee policy stated
Same publishers asMagnite · FreeWheel · Sharethrough
Access
AccessApplication
Minimum spendNot published
Running campaigns
Campaign controlsForecast · Frequency cap · All channels in one account · Optimisation
Creative and traffickingDynamic creative · Rich media
TrackingPixels · Conversions API · Server-side tracking · Attribution model
Audience dataFirst-party audiences · Lookalikes · Third-party data
Deals and supplyPrivate marketplace · Programmatic guaranteed
Support and reportingAccount manager · Documentation and training · Reporting API · Pay after the campaign
What you buy
FormatsIn-app
Deal typesCurated
Reach
publishers8
Direct share100%
Confirmed by the exchange3 / 8
Publisher countries
United States3
Germany2
Australia2
United Kingdom2
France1
Canada1+6 more
United States3 Germany2 Australia2 United Kingdom2 France1 Canada1+6 moreNorth America · Europe · South Asia · East Asia · Southeast Asia · Oceania
Quality
Ad-heavy sites reached2.1%
Median publisher rank#494
Ad spot score44 / 100 · #604 of 1,179
Best for
Brand awarenessTelecomMedium
How to place an ad
How to open an account here, what it takes and the minimum spend.
As a DSP: exchanges Yahoo DSP buys from
6 exchanges
Exchanges selling the same publishers as Yahoo DSP
8 exchanges
Publishers Yahoo DSP can sell
Which publishers this platform can sell, largest first.
