News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
32 events for Yahoo DSP
Open Yahoo DSPYahoo DSP Launches In-Flight Outcomes in Europe
Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]
Yahoo DSP partners with The Guardian for direct news inventory access
Advertisers on Yahoo DSP can now buy The Guardian's news inventory directly through the new partnership.
AdvertisersYahoo DSPThe Guardian
Yahoo DSP Onboards Comscore’s AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation
Comscore, Inc., a global leader in measuring and analyzing consumer behavior, announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions. As third-party signals continue to disappear and the media industry braces for the next wave of privacy regulation, these AI-powered audiences offer […]
Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation
Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP […]
Yahoo DSP to Adopt IAB Tech Lab’s Standardised Data Transparency Labels
Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab’s standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a “Nutrition Label” format, providing marketers, agencies, and data […]
Yahoo DSP Debuts New Partnerships at CES 2025
Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets. Expanding supply intelligence partnerships: Developed in collaboration with leading partners Jounce, […]
Yahoo DSP Survey: Singapore Marketers’ Conversion Strategies at Risk with Data Complacency
Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey revealed. The survey, part of Yahoo’s Data Maturity Pop Quiz conducted between August and November 2024 […]
Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers
The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. Unveiled at Yahoo’s […]
Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem
By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge’s protection safeguards against malicious […]
AdvertisersYahoo DSPGeoEdge
Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network
On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year.
RipplYahoo DSP
Vibenomics and Yahoo DSP Unite to Amplify Programmatic Retail Media
Partnership bridges digital and physical retail through programmatic audio ads Vibenomics, a Mood Media Company, has partnered with Yahoo DSP to expand its programmatic retail media offerings in-store. This collaboration enables advertisers to use Yahoo’s demand-side platform (DSP) to programmatically purchase and manage in-store audio ad inventory across Vibenomics’ retail network, which includes over 25,000 locations across […]
Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments
Partnership provides seamless access to 1,000+ in-market, cookie-free, audience segments available for immediate activation Resonate, the leader in AI-powered consumer and voter data and intelligence, announced Resonate Segments, a suite of more than 1,000 audience segments, is now available for immediate activation within the Yahoo DSP (demand side platform). Resonate’s direct integration with Yahoo ConnectID […]
ResonateYahoo DSP
Yahoo DSP Does it Again: Hits the Bullseye With Yahoo Creative
As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
Kroger Teams With Yahoo DSP on Purchase-Based Audiences for Brands
NEW YORK – Kroger Precision Marketing, the grocery chain’s retail media network, is collaborating with Yahoo Advertising to offer purchase-based audiences directly in the Yahoo Demand-Side Platform (DSP), according to an announcement on Tuesday. Yahoo DSP advertisers can now activate Kroger’s audiences to reach the right consumers and to measure campaign results without tracking cookies. […]
Kroger Precision MarketingYahoo DSPbrands
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date it happened, not the date we added it, and links to its source.
Subscribe to the feed