Yahoo DSP adds SBS to its Backstage publisher network

Yahoo DSP Launches In-Flight Outcomes in Europe

Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]

LaunchedGlobalYahoo DSP1 month ago

Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning

Clinch→Yahoo DSP

UpdateProgrammatic · Buying accessGlobalYahoo DSP2 months ago

Australia’s SBS Buys Icelandic-Portuguese Drama Series ‘Cold Haven’

EXCLUSIVE: Icelandic-Portuguese crime thriller Cold Haven has found a home in Australia. Public service network SBS has acquired the show for its streamer, SBS On Demand, and will launch on July 15 after a deal with distributor About Premium Content (APC). Cold Haven follows Maria (Maria João Bastos), a Portuguese woman who has relocated to Iceland […]

AcquisitionAustraliaSBSSBS (Korea)3 months ago

Yahoo DSP launches Agent Network

LaunchedGlobalYahoo DSP4 months ago

Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents

Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.

Advertisers→Yahoo DSP→AI agents

LaunchedProgrammatic · Buying accessGlobalYahoo AdvertisingYahoo DSP4 months ago

Yahoo DSP is launching an ‘agent network’

Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.

LaunchedGlobalYahoo DSP4 months ago